Curriculum vitae
Hayat Amin
Fractional CFO & Chief Strategy Officer
Three-times exited C-suite leader for some of the fastest-growing, venture and private-equity backed technology companies in the world. The finance seat and the strategy seat, held by one operator.
- CFO
- CSO
- M&A & exits
- FP&A
- AI operations
- IP & data
London · New York · Dubai · AmsterdamThe hybrid
Two seats, one hire.
Most fractional CFOs close the books and stop there. Most strategists have never owned a P&L. Hayat has run both at C-level, inside the same companies, through three exits.
The CFO seat
- Driver-based modelling and unit economics
- Budgeting, forecasting and scenario planning
- Monthly close and the reporting package
- Board and investor reporting, FP&A and XP&A
- Pricing, margin and payment economics
- Cash flow, runway and revenue protection
- M&A diligence, close and post-close integration
- Fundraise support and investor relations
The CSO seat
- Company-wide strategy and the strategic plan
- Annual and quarterly planning, OKR architecture
- QBRs, KPI dashboards and the operating rhythm
- Market sizing and investment cases
- Sales play design by segment and product
- Buy, partner or build decisions
- IP and proprietary data valuation and monetisation
- AI operations: agents, automated reporting, ML forecasting
The exits
Three companies sold. Same man in the room.
A founder sells a company once. Hayat has run the sell-side three times, so he knows what a buyer asks on day fourteen of diligence, and has the answer already sitting in the data room.
Sold to American Express
Led financial diligence and sat at the negotiating table. Built the model, IP and data valuation that defended a materially higher exit price, then ran post-close integration of reporting and controls.
Covered on TechCrunch
Sold to TripAdvisor
Built and ran the entire finance and operations function across the UK, US and EU, then drove acquisition diligence and wrote the strategic fit and proprietary data narrative that made the deal obvious to the buyer.
Covered on TravelMole
Sold to Private equity
Led strategy, data valuation, fundraise architecture, market sizing and positioning through the private equity process, defending a 35 percent valuation uplift on the way out.
Covered by BDO
A fourth, iHorizon to Cooper Parry: the UK's pioneering cloud accounting firm for high-growth technology companies, bought by the UK's largest tech-focused accountancy. Portfolio Finance Director. Covered on Accountancy Today.
Growth
Three Financial Times fastest-growing listings.
The Financial Times ranks Europe's fastest-growing companies every year. Hayat has been inside three of them.
Thriva
AdvisorThe third fastest-growing company in Europe. At-home blood testing and preventative health, sold direct to consumers and through employers.
Grantify
Chief Strategy OfficerThe 46th fastest-growing company of 2024, processing 66 percent of all successful Innovate UK grants. Part exit to private equity.
L'Estrange
Finance leadHi-tech apparel. Built the inventory, stock accounting and unit economics stack across the whole e-commerce operation.
The full record
Every seat, and what got done in it.
Fourteen C-level seats across fintech, payments, deep tech, data and private equity. Filter them by the hat, by the exits, or by the American half.
Terra Maris Capital
Feb 2026 – PresentPartner & Chief Investment Officer
London and Southern Europe. Hospitality investment platform acquiring and repositioning Mediterranean heritage hotels and resorts.
- Built the underwriting model and return waterfall behind the €213 million flagship platform
- Runs financial and commercial diligence, then owns the asset plan and reporting after close
- Presents the investment case to qualified investors and co-investors
Beyond Elevation
Mar 2019 – PresentFounder & Chief Executive Officer
London, New York, Amsterdam and Dubai. Strategy, finance and IP firm giving fractional C-suite leadership to some of the most innovative and fastest-growing companies in the US and UK, including businesses backed by a16z and the Gates Foundation.
- Fractional CFO, COO and CSO leadership to venture and private-equity backed technology companies
- Steps in as interim CFO during CFO transitions, keeping a controller-led finance team intact rather than replacing it
- Owns the monthly reporting package and its quality control, and builds the board decks and performance analytics leadership steers by
- Leads the annual budgeting cycle with operational and functional leaders, and strengthens forecasting, performance tracking and variance analysis
- Runs digital transformation and financial operations transformation end to end
- Runs the AI operating layer: AI agents, AI-native data rooms, automated reporting and ML forecasting. A three-person team ends up doing the work of ten
- Owns M&A diligence, transaction planning, close and post-close integration
- Builds the IP and proprietary data valuation story, then defends it with acquirers and investors
- Average of 300 percent year-on-year growth across backed businesses, which are 60 percent more likely to close external funding
Digital Global Systems
Jan 2024 – Jan 2026Chief Financial Officer & President, IP Licensing
Washington DC, United States. Deep tech business whose software reads the radio frequency environment for wireless deployments, selling into telecom, defence and government. Exit in progress.
- The company raised £135 million. Built the model, the IP story and the licensing side of it
- Built and ran the IP licensing function, turning a spectrum patent estate into a revenue asset
- Owned the financial model, reporting and exit readiness through to live acquirer talks
- Negotiated commercial and licensing agreements across federal, defence and Tier 1 telecom buyers
- Ran AI operations across finance and go-to-market so pipeline fed the forecast in real time
- Put product, go-to-market and finance under one OKR architecture
Swiipr
2024 – PresentChief Strategy Officer & Chief Financial Officer
London. Fintech building the payment infrastructure and operating system for the airline and travel industry, running disbursements and card programmes for airlines, their passengers and crew.
- Owns the global growth strategy and the strategic plan end to end, from problem definition to execution
- Owns financial reporting, budgeting and forecasting, from monthly close to board pack
- Owns pricing and transactional revenue: interchange, scheme fees, FX and transaction margin, stress tested before it goes live
- Leads data intelligence across all proprietary passenger, crew and transaction data, turning it into a revenue asset
- Designs the sales plays and commercial motion into airline and travel enterprise buyers, tying pipeline back into the plan
- Stood up the operating rhythm, QBRs, dashboards and KPI tracking that keep leadership aligned
- Presents financial and operational insight to the board, translating complex data into clear recommendations
Position Imaging
2024 – PresentPresident of IP & Patents
New Hampshire, United States. Deep tech logistics company that has raised around $150 million, holding a patent estate covering package and asset tracking.
- Runs IP and patent strategy for the company and the board
- Priced and packaged the patent portfolio for buyers, licensees and the board, read from the claims rather than the titles
- Moved the royalty position without filing a single new patent
Nxtech
2021 – PresentChief Strategy Officer
United States. Consumer data business holding a national-scale identity and behaviour estate.
- Valued and repriced a data estate of 18.5 billion data points covering 85 percent of the US population
- Repositioned the asset from ad targeting to enterprise licensing. Same data, materially higher price
- Led data monetisation, the fundraise and reporting
Humanpurpose
2024 – PresentFounder & Chief Executive Officer
London. AI platform running appraisals, team ideas and employee alignment through AI conversations.
- Founded the company, then designed and shipped the product end to end
- Built for the future of work: keeping people aligned and motivated as AI reshapes their jobs
Fabulous Group
2022 – 2023Interim Chief Operating Officer
Paris, with US market ownership. The number one self-care app in the world and Apple's App of the Year.
- Established the operating model: OKRs, alignment, performance and efficiency
- Owned EBITDA, the business units, the US market, and people and culture
- Led the financial strategies behind $60 million of recurring worldwide revenue
Navi
Jan 2020 – Dec 2021Chief Executive Officer
London. Private equity backed group across technology and hospitality. Full P&L ownership, reporting to the board and the sponsor.
- Held full P&L accountability as chief executive, reporting to the board and the PE sponsor
- Set strategy and the annual operating plan, and ran the OKR, QBR and KPI rhythm behind it
- 181 percent increase in sales quarter on quarter, and a 55 percent increase in online sales off a new-product go-to-market
- 500 percent increase in data monetisation, 12 percent EBITDA, and the company brought to profitability
- Passed the 50-employee milestone and led the executive team across commercial, product, finance and operations
- Owned the sponsor relationship, board reporting and value creation plan tracking
Grantify
Jun 2017 – Dec 2019Chief Strategy Officer
London. One of the world's largest grant platforms, processing 66 percent of all successful Innovate UK grants. Part exit to private equity.
- Ran strategy, data valuation, fundraising, partnerships and positioning through the move into private equity
- Defended a 35 percent valuation uplift into the next round with the financial and business model behind it
- Grew sales 200 percent year on year, three years straight, off a pricing and customer intelligence engine
- Put the KPI, FP&A, priorities and OKR architecture in place. Operational performance rose 32 percent globally and staff satisfaction reached 95 percent
- Held forecasting accuracy inside 1 percent of year-end actuals on a messy multi-country P&L
- Built the IP and proprietary data story picked up by BDO, TechCrunch and TravelMole
Asoko Insight
Jan 2015 – Jun 2017Chief Financial Officer
London, live across nine African markets. British company holding deep data on Africa, backed by US venture capital, live across nine countries.
- Owned investor relations and financial strategy for a US venture backed data business
- Built the reporting and monthly package that let US investors and the board trust numbers coming out of nine very different markets
- Set pricing and stress tested it market by market before rollout
- Wired go-to-market intelligence into the commercial plan
Cake Technologies
Mar 2013 – Jan 2015Head of Finance
United Kingdom. UK fintech where people managed their money, split bills and spent their own Cake credit currency. A payments business at heart.
- Led financial diligence and sat at the negotiating table through the acquisition by American Express
- Built the model, granular IP and data valuation that defended a materially higher exit price
- Modelled the economics of a real payment product: the transaction flows, the processing cost and the price of the credit currency itself
- Embedded a KPI culture that lifted operational performance 23 percent, and shaped how the company monetised its data
- Ran financial, statutory and data reporting, legal, VAT and tax across every market
- Ran post-close integration of reporting and controls
Tripbod
Feb 2012 – Mar 2013Head of Finance & Operations
UK, US and EU. Travel data platform connecting travellers to local expert recommendations across the UK, US and EU.
- Set up and ran the whole finance and operations function across three regions
- Ran acquisition diligence and compliance through the TripAdvisor process
- Wrote the strategic fit and proprietary data narrative that made the deal obvious to the buyer
- Put in an ERP system that tidied up operational and statutory reporting
- Owned management accounts, statutory accounts, VAT, tax, EC Sales List and VAT MOSS for a multi-country group
iHorizon
Sep 2009 – Feb 2012Portfolio Finance Director
UK and US. The UK's pioneering cloud accounting firm for high-growth technology companies, acquired by Cooper Parry, the UK's largest tech-focused accountancy.
- Ran finance, budgeting and planning for more than 120 high-growth tech scale-ups across the UK and US
- Built the budgets, forecasts and scenario plans founders acted on, and turned cash-burning companies into profitable ones
- Walked founders through VC, PE, bank and crowdfunding rounds, from the model all the way to the negotiation
- Saved clients millions through capital allowance and SEIS and EIS structuring
- Rolled out digital accounting, BI dashboards and automated stock control as a repeatable playbook
United States
The American half of the record.
Six of the seats are US businesses or US-backed: Washington DC deep tech, national-scale consumer data, New Hampshire logistics technology and US venture capital.
CFO and President of IP Licensing. Sells into US federal, defence and Tier 1 telecom.
$150m raised. President of IP and Patents for the patent estate.
18.5 billion data points covering 85 percent of the US population, valued and repriced.
Owned investor relations for US venture investors across nine markets.
Advisor. Backed by Andreessen Horowitz.
Finance and planning across 120+ scale-ups on both sides of the Atlantic.
Boards and advisory
Where he sits without the title.
Advisory and mentoring seats alongside the operating ones, including two of the three Financial Times listings.
iOS health app
Third fastest-growing company in Europe, Financial Times
Backed by Andreessen Horowitz
AI-driven asset management
Payments technology
Founders, on finance, pricing and getting to a fundable number
Hi-tech apparel, 94th fastest-growing company in Europe
Tools
The systems he actually runs.
SQL, Power BI, Excel financial modelling, NetSuite, Workday Financials, Adaptive Planning, ERP rollouts and BI dashboards.
The person
How he works.
At his best stepping into a company that needs a steady hand: giving a CEO, a controller and a board continuity and confidence while something big happens, a transition, a raise, an acquisition, an AI rebuild.
Distils complex matters into simple recommendations and clear executive storytelling. Keeps strong teams running rather than replacing them.
The last two years pointed all of that experience at AI: building and running the agents that now do the work inside finance, sales and operations.
The finance seat and the strategy seat, filled.
One or two days a week, starting when you need it. The first conversation is a straight read of where the numbers and the plan are today.