Hayat Amin, AI operator and C-suiteGet on a call with Hayat right nowCall Hayat now

AI coach for CFOs and finance directors

AI coaching for CFOs,
from a CFO

20 years as a CFO. I teach you to run AI inside your own finance function. One to one, no code, no IT, your data stays put.

Get on a call with Hayat right now Watch 90 seconds of a real session

I ran finance at companies sold to American Express and TripAdvisor

One to one from $3,800 a monthPod of three $2,800Group of up to 20 $500

  • The 20 minute call is free
  • Session one free if nothing runs
Hayat Amin
Live sessionWeek 1

Your model, rebuilt

Revenue driverswired
Scenarios3
Hours to update0

You drive. I sit next to you.

Who is HayatWhat this isWhat changesHow it worksThe full listPricing

Ninety seconds from a real call

This is me teaching, not a promise that I will.

A finance director asks where his logins and keys live once software starts doing the work. Unedited, off the recording of session one.

Session one, 12 September 2026. Shared with his permission.

Seven things he left that first session with

  1. API, MCP, CLI, in English
  2. One vault for your keys
  3. Standing rules it cannot forget
  4. Memory that does not bankrupt you
  5. Ask for the skill first
  6. Two kinds of browsing
  7. How to judge someone else's code

Be honest. Is this you?

  • ChatGPT gave you fluff.You asked about your forecast. You got a paragraph of nothing.
  • Copilot. Paid for. Unused.It is on the P&L. Nobody in your team has opened it.
  • A 26 year old builds things you cannot check.In your own department.
  • Every conference says AI is changing finance.Not one has shown you where it goes in your Tuesday.

Ticked two? Twenty minutes with me and you will know what to build first.

Get on a call with Hayat right now

What changes

Your week, before and after.

Month end

4 daysof reconciliations and journals

OvernightThe matching runs while you sleep. You review the exceptions.

A question from the CEO

2 daysto answer why margin dropped

1 minuteAsk your ledger. The answer comes with the workings.

The board pack

By handrebuilt every quarter

Drafts itselfLive data in, first draft out. You edit.

The forecast

Breakswhen someone touches the spreadsheet

One driverChange it and everything downstream updates.

Invoices

A personchases them and codes them

NobodyRead, coded and chased with no one in the loop.

Want these built inside your own systems? That is the one to one. Just you and me, from $3,800 a month, three month minimum.

Get on a call with Hayat right now
Hayat Amin

I am Hayat

I did your job for twenty years.

CFO in fast growing technology companies for twenty years. I closed the month, sat the audits and defended the number in the board room. Three of those companies were sold: American Express, TripAdvisor, private equity.

Two years ago I learned to build AI myself. Every AI expert you meet has never closed a month. Every CFO you know has never built an agent. I have done both, and I teach the second one.

20years in the finance seat
3exits as principal
1:1how this is taught

What you will actually do

Three steps. Then you repeat them.

Simple to say. Doing it is the hard part, and that is the only reason you would need me.

1First you learn the tools

What to type, what they get wrong, where they are safe with your numbers. From zero if that is where you are.

2Then you build one into your close

Or your forecast, or your board pack. Software does the repetitive half, you keep the judgement.

3Then you build an agent that does the job

A piece of software that does a whole task on its own and tells you what it did. You build it. I sit next to you.

All of it built around your finance function. Not marketing examples, not a chatbot demo. Your close, your board, your forecast, your team.

New to this?

Three words. That is the whole vocabulary.

Everything else on this page is one of these three, applied to a finance job.

AI

A tool that reads and writes. You type a question or paste a document, it answers in plain English. Good at drafting, summarising and explaining. Bad at arithmetic unless you make it show its working.

Paste the auditor's letter, ask what they actually want.
Automation

The same steps you do every month, done by software instead of you. No judgement involved, just the sequence, run on time, every time.

Bank feed in, matched to the ledger, exceptions listed, before you sit down.
An agent

Automation with judgement. It looks at the data, decides what needs doing, does it, and reports back. A very fast junior who never gets bored and always shows their workings.

Margin dropped. It finds the three suppliers that repriced and drafts the note to the CEO.

How it works

I am not here to
do it for you.

Solving your problem is the easy half. The half you are paying for is that you can do it again next quarter without me in the room.

01
You bring the job that eats your week

The model that breaks. The close that takes four days. Not a case study, yours.

02
We build it on a shared screen

Your data, your tools, my hands off the keyboard. It runs before the call ends.

03
I take it apart with you

Every step, why it is there, what breaks it, what it costs. This is the part a course cannot do.

04
You rebuild it without me

Same thing, second time, on your own. Then you teach your team. That is the test.

Hayat Amin at his deskEvery detail, or it is not teaching.

One to one

The 90 day build.

Three checkpoints you can hold me to.

Week 1One thing runs without you

Usually a reconciliation or a report nobody wants to build. Hours back, week one.

Week 4Your board pack builds itself

Ledger, bank and CRM joined. It writes its own first draft commentary. You edit, you do not assemble.

Week 12You are the one who builds

You have shipped things without me on the call. Your team asks you, not the other way round.

The full list

Fifteen things we build.

Tap any of them.

Twenty seconds

Which one is yours?

Three questions. I will tell you which room to sit in, including the cheap one.

Question 1 of 3

Who is going to be in the room?

Chief executives on working with Hayat as their operator

Carl Steinmann
“Our $30M round needed someone who understood valuation and the tactics behind a raise.”

Carl SteinmannFounder, Acresclub

Mat Westergreen
“A key part of our exit, data strategy and overall growth.”

Mat WestergreenCEO, Grantify

Dan Moller
“An innovative financial leader. Scalable solutions, and a real leader.”

Dan MollerCOO, Vinaya Technology

All of them, in their own words

Pick how close you want me.

The group is month to month. One to one is a three month minimum.

Start here

The room

$500a month

Group of up to 20. One call a week.

You, up to 19 other finance leaders, and me. One live call a week.

Shared calls. I do not go inside your systems.

Everything you get

  • You get one live build call every week
  • You bring your own close, forecast or pack
  • You keep every recording, template and file
  • You sit with people at your level, not marketers
  • You can leave any month. No card to register
Save my seat

About a tenth of the one to one price. 20 of you share me.

Small group

Pod of three

$2,800a month

Three seats. That is the whole pod.

You and two other finance chiefs. Nowhere to hide. Your own stack on the screen.

Your data on screen, but two other people in the room.

Everything you get

  • Everything in the room
  • Only three of you, ever
  • Built on your company's data
  • Me on message between calls
  • Your own build backlog, worked through in order
Get on a call with Hayat right now

$1,000 less than one to one, and you share me three ways.

Hayat recommends

One to one: the 90 day build

$3,800+a month

One diary. One of you. 90 days minimum.

Just you and me. Your company, your numbers, your week. Me in your pocket.

Only here: I build inside your systems, a direct line any day, board prep.

Everything you get

  • Everything in the pod
  • Private sessions at your cadence
  • I build inside your systems with you
  • Direct line, any day
  • Board and investor prep included
Get on a call with Hayat right now

$1,000 more than the pod, and it is only you.

Build something live in your first session, or you do not pay for the month.No refund form. You tell me it did not happen and I do not send you an invoice. I have never had to honour it, and I would rather keep it that way.Hayat
Get your company to payIt is training for the finance function. The note is written, copy it and send it.

What you are probably thinking

Fair. Here are my answers.

“I know nothing about AI.”

Good. That is most people who call. Your first session is what the tools are and what you type into them. You are not behind.

“Why three months?”

Week 1, one job runs without you. Week 4, your board pack drafts itself. Week 12, you build without me. One month gets you a tool. Three gets you the skill.

“Why $3,800?”

It is my time, one to one, inside your own systems, with a direct line to me any day. Nobody else is in the room and nothing is a template.

“Our data is sensitive.”

It stays in your systems. We build inside your tenancy, your accounts, your controls. Nothing goes near a public model without you deciding it can.

“I do not have time for a course.”

It is not a course. The homework is using the thing we built. It gives you hours back before it costs you any.

“What if it does not work for me?”

If nothing runs live in your first session, you do not pay for that month. You tell me it did not happen, and you will not get an invoice.

The uncomfortable bit

Two years from now this is
just what a CFO does.

It becomes the floor, the way Excel did. If you can build, you walk into the board with the workings. If you cannot, you answer with someone else’s number.

Get on a call with Hayat right now

Not ready to talk? Get the first five finance jobs to hand to AI, or join the group at $500 a month.

P.S. This is not for you if you want someone to do it for you. I teach you to build it. You do not need to know anything yet. You need to turn up to one call with the job that eats your week. If it does not leave something running, you do not pay for the month. The only way this costs you anything is if it works.

Hayat Amin at his laptop