What the CFO delivers · Sales intelligence
How does finance make the sales team sell more, not just report on it?
The sales team handed intelligence, pricing and priority, so growth stops being a guess.
What gets built.
- Account research and buying signals gathered nightly, written up per account
- Pricing and discount rules built from real margin, not from what the last deal did
- One weekly view of pipeline, win rate and unit economics that sales and finance both trust
Sales stops working the loudest deal and starts working the best one.
Accounts researched before a call
Today0
After400 accounts
Illustrative target for this function, not a measured client average.
“They turned data we were sitting on into real revenue streams.”
Questions people ask about sales intelligence.
Why is sales intelligence a finance job?
Because the questions that decide it are financial: which accounts carry margin, what a discount really costs, which segment pays back the cost of winning it. Sales owns the relationship. Finance owns the arithmetic underneath it.
Does this replace our CRM?
No. It gets wired into the CRM you already run, so the research and the scoring land where reps already work.